SUDOCREM // PLAY MORE
ROLE
Account Executive/Content Creator
COMPANY
Satellite PR for Sudocrem
ABOUT
The average British child now spends just 5 hours a week playing outside, but 45.5 hours in front of the TV. The ‘Sudocrem Play More’ campaign was to promote outdoor play and help nurseries to improve their outdoor play facilities. Now it its fourth year, it is supported by Chris Packham.
Play More has delivered outstanding results reaching over 6.5million in social shares. It has won the Highly Commended PR Campaign for a Licensed Medicine in the 2019 OTC Awards.
LAUNCH
2019